Business Plan Submission

Important: Please read all sections of the inception, LLC process completely before submitting your plan. The guidelines for submitting your business plan for review are as follows:

1. Create a written business plan. We require a written plan (<100 pages in total) to fully evaluate an investment prospect. The plan should include the following sections:
• Executive Summary - Introduce the plan. Explain who wrote it, when and for what purpose. Give contact details.
• Mission, Strategies, etc. - What are the central purposes and activities of the planned business? What are its SWOTs? What are its major objectives, key strategies and prime goals?
• Brief Company History - Summarize achievements and performance (financial, sales, technical etc.) to date. Introduce the stakeholders in the business.
• Description of Products / Services - Keep descriptions short and confine them to broad groups. Explain briefly what makes them special.
• Market Description & Analysis - Size, segments, trends, competition and user/customer profiles.
• Overview and Analysis of Competition - How will it deal with competitors?
• Marketing / Sales Strategy Organizational Structure - How will the business market its products/services and sell to customers? What sales will be achieved in its main markets? Indicate costs.
• R&D and Technology - If relevant, explain progress, plans, resources, and highlight any technological advances.
• Manufacturing / Operational Plans - Cover distribution & service activities and/or manufacturing. Highlight major elements only. Indicate organization, resources, cost, etc.
• Detailed Resumes for Key Management - Introduce the proposed management team, structure etc. Indicate overhead costs.
• Financial Position and Five-Year Projections - Use simple tables to present key financial projections. (e.g. summary P&L, cashflows, balance sheets and key ratios) Place the detailed analyses in appendices.
• Financing Requirements and Use of Funds - If applicable, summarize funding requirements, possible sources, likely terms, and, for investors, the projected return on their investment. Be realistic!!
• Capitalization Table Showing Current Ownership Percentages – Provide projected ownership percentages of all investors
• Implementation - Explain the major decision points, time scale and actions required by management and others to progress the plan.
• Attachments

The plan should clearly indicate what factors lead to a sustainable competitive advantage that differentiates the business, including the fundamental value proposition for the customer and any channel partners.

2. Include an executive summary. The first few pages of the business plan should summarize the entire plan. The executive summary should contain summary financial information. An executive summary is sufficient to begin a dialogue with us, but a complete plan is required for an investment to occur.
3. E-mail the plan if possible. Send it to info@inceptionllc.com. This allows all of our principals to have access to the business plan for review. Please scan your file for viruses before sending it to us.
4. Send two hard copies to our office. Mail the copies to inception, LLC, 7820 Innovation Blvd, Indianapolis, IN 46278, Attn: Proposal.
5. Be Patient, Follow-up via E-Mail. We typically review a plan within 10 business days of receipt, but sometimes it takes longer; feel free to follow-up via e-mail.

Terms of Preliminary Business Discussions