about us

We have a personal investment in your success

Inception Fertility was founded with an ambitious goal, to create a family of organizations intent on improving the way patients experience the journey of infertility. Our common purpose is to achieve the highest bar in experience, science, and medicine – no exceptions.

Our purpose informs and inspires every decision we make at every level of the enterprise. Driving this mission is a management team with a proven track record, a commitment to excellence, and a compelling personal story for the reason behind this drive (his name is Wyatt).

Learn more about Inception Fertility and its developing family of companies.

The birth of Wyatt...and an idea.

After two years of IVF, along with frustration and tears, we welcomed our son, Wyatt, into the world. His birth was the beginning of the ideas that came together for the founding of Inception Fertility. Our goal was to take each experience we had in our attempt to start a family and make it better. And we will strive every day to ensure that each patient for which we have the privilege of caring has nothing less than a five-star experience.

TJ Farnsworth, Founder and CEO

Executive Team

Over 100 years combined experience making health care better.

TJ Farnsworth

FOUNDER AND CEO

James Grifo, M.D., PhD

CHIEF EXECUTIVE PHYSICIAN

Julie Farris

SVP, HUMAN RESOURCES

Nicole Braley

CHIEF MARKETING OFFICER

Mark Kehoe

CHIEF OPERATING OFFICER

Mark Montondon

PRESIDENT OF

CORPORATE DEVELOPMENT

Bryan Markworth

CHIEF INFORMATION OFFICER

Adrian Elorza

CHIEF STRATEGY OFFICER

Matthew Maruca

GENERAL COUNSEL

Management Team

Melanie Chase

VP, PRODUCT MANAGEMENT

AND SERVICE DELIVERY

Lisa Duran

CHIEF EXPERIENCE OFFICER

Rob Frank

VP, REVENUE CYCLE

Tanya Hague

REGIONAL COO

MIDWEST & MOUNTAIN

Stephen Harris

VP, CONTROLLER

Leigh Herzog

REGIONAL COO

NEW YORK & NEW ENGLAND

Tsey-Haye Johnson

VP, OPERATIONS

Justin Smith

REGIONAL COO

CENTRAL TEXAS

Kat Stillman

REGIONAL COO

San francisco bay area

Brad Wilson

VP, FINANCE

Board of Directors

Our breadth of expertise gives us a strong foundation to build upon.


  • Lee Equity Managers
    Board Manager

  • Phillip Edmunds
    Board Manager

  • Joanna Rees
    Board Manager

Lee Equity Partners is a U.S. based middle market private equity firm who seeks to partner with premier management teams to build companies with strong growth potential.

Prior to joining WayPoint Capital Partners, Philip was an Associate at DW Healthcare Partners, a healthcare services and technology-focused private equity firm with $750 million in assets under management. At DW Healthcare Partners, Philip focused on making new platform investments and managing the fund’s current portfolio.

Prior to joining DW Healthcare Partners, Philip was a member of Deloitte Consulting’s Merger & Acquisition Advisory Group, advising Fortune 500 clients on transactions across healthcare, technology, and a range of other industries. Philp holds a BA from the Kenyon College.